Tuesday, October 25, 2011

More on follower strategy ...


Klout Kurriculum
More on follower strategy ...
10/25/2011
In This Issue
Catch up on Klout tips
Follow a whole buncha folks
Check out Time's 140 Best Twitter Feeds:

http://www.time.com/time/specials/packages/completelist/0,29569,2058946,00.html

If you're feeling overwhelmed, screw on the training wheels - Time has curated a list for you.

140 Best Twitter Feeds

You may not achieve the focus you're looking for, but it's a fun place to start shopping.


Kloutsters,

It's time ... I think you guys are ready for the tough stuff.

Buckle up.

Low hanging fruit: your friends/connections from real life.

Seems obvious, but I'm guessing most of you forgot to do this. It's super easy, the API's make it so they're no excuse not to do.


The lovely thing about the twitter platform is that you don't have to put too much thought into how to select who to follow - it's so transactional that you can follow everyone. It's not the same level of intimacy as a facebook friendship, so don't be scared. And you can always un-follow them later.

  • Go to your twitter home page.
  • Click "who to follow"
  • Select "find friends"
  • Pull in everyone from your email and your LinkedIn. Check everyone you want to follow.
Deck your other properties w/ your twitter handle.

Have a blog? Great. Add a follow button.

(For 1 glass of chardonnay, I will help you do it.)

What about including your twitter handle in your email signature? (doesn't have to be your work email, although given the nature of MY work, I do it.)

Stop caring about your followed-by/following ratio. Focus on your listed/followed-by ratio.

Klout doesn't score you on how many people follow you. GET OVER IT. Pay attention to how effectively you engage your community.

You want to pay attention to the # of times you're listed in relation to how many people follow you. If a bunch of people follow you, but none of them list you, your content isn't terribly engaging. Chances are you're just noisy. So focus on your content.

(Note: this is a friendly reminder to LIST EACH OTHER!)

Find strangers that care about the same stuff you care about.

  • Search for #hashtags on topics that matter to you.

  • Listen to twitter's suggestions on who you should follow on the aptly named "who to follow" tab. It may take a while, but Twitter will eventually figure you out. In the beginning, there may be some odd suggestions. Just keep following the right people, and the algorithm will catch on.

  • Let Twitter walk you through the search process. If you follow someone, Twitter will suggest three similar profiles to follow. Follow them, you'll get three new suggestions each. Spend some time traveling down that rabbit hole and you'll increase your network exponentially.

  • If you're trying to get some particularly influential to follow you, use formulists to figure out who they interact with most. Follow those folks, and engage them in conversations. Your twitter-crush will eventually notice you. (*this tip courtesy of @BMurnane)

  • Use the formulists "social stars" list to identify who in your community matters (i.e. who the people you care about follow.)

  • Bonus: next time you're at a conference or event where people are live-tweeting, JUMP IN. That's the easiest way to find people w/ common interests, they paid hundreds of dollars to learn about he same thing you paid hundreds of dollars to learn about.

  • Double Bonus: Download & use Sonar.me at events to see who's in the room, and connect with them on twitter.
Looking forward to hearing all of you reactions.

--

Linz Shelton
Mobile 310.402.3240 | Twitter @Linz_Shelton
MBA 2012 | NYU Leonard N. Stern School of Business
Co-President, NYU Stern Luxury & Retail Club
Founder | CUFFZ Inc.
*Watch the latest CUFFZ by Linz video:



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