Everyone, "List" everyone else + Your "List to Followers Ratio

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Everyone, "List" everyone else 9/19/2011 In This Issue Klout Task: Follow @BSchoolofCasual KKlout Tip: Setting up Lists A Note on your "Lists to Followers Ratio" Klout Tip: Liist Everyone Else Klout Tasks @BSchoolofCasual Follow@BSchoolofCasual on Twitter. This twitter meme is an homage to@TheBizofCasual, which was one of my favorite side-projects at L2 this summer. The idea is simple: Iinstagram your outfit (sans-head) and tweet the brands you're wearing (@mentioning the brands.) This helps your Klout score. Often, the brands will tweet back - a thank you or a compliment - which REALLY helps your Klout score. It's a little silly, it's a lot of fun, and it was surprisingly effective in pushing up L2's Klout scores. I'm confident it will be at Stern as well! Kloutsters, My apologies that this is coming to you so late, I hope the Klout Kupkakes were enough to tide you over while you waited hungrily for your Klout tip. This one's easy, and won't take you very long. It's also pretty important, so don't skip it! If you do, you affect everyone else negatively, and they will probably start to resent you, begin to re-tweet you less, eventually unfollow you, and finally ignore you when they see you on campus. Stakes are high, get to clicking ... Setting up your lists On your Home screen, you will see "Lists" on the far right of the nav under your "What's Happening" field Use dropdown to "create list" Create AT LEAST 10 lists. These are mine. Your lists should reflect your interest, your areas of expertise, your industry focus, etc. They should not be too specific, or you'll get into way too many lists. (in a more advanced Klout tip coming soon, you'll need space to create even more lists, so don't go overboard now or you'll wind up deleting.) One of your lists should be NYU Stern. That's important! A note on your "List to Followers Ratio": Your lists to followers ratio is a meaningful social metric, often a more accurate measurement of your true social influence than just the number of people that follow you. By listing someone, you're signaling that their thoughts/opinions/perspective (tweets) are valuable to you - and more specifically are credible in a certain topic or category. Being listed conveys your perceived relative value on twitter. Note: while I know Klout does take into account your list to follower ratio in your "True Reach" score, I'm not positive how exactly it's factored in. That's a good question for Joe when he comes to visit us in October. THE MOST IMPORTANT PART: LIST EVERYONE ELSE: Shortcut: go to my NYU Stern List First, click the button at the top that says "Follow List"(note, this does not mean you're following everyone on the list, it simply means you follow the list. Not the same.) Now, click the "Follow" button next to everyone on that list. For each person, once the "Follow" button turns to a green "following" button, click the white button next to the follow button and use the drop down to add them to your NYU Stern list. If you don't see your name there, please leave your twitter handle in a comment on my Facebook wall post "what's your twitter handle?" (don't email me, I don't get Klout points for that & my Facebook engagement score has gone down!) The more times you list someone the better, so as often as possible add your peeps to multiple lists. For example, I have a lot of my friends under my NYU Stern list AND my Digital Market list AND my Luxury list AND my Fashion list ... it's good for their Klout score. Go nuts. Do this sooner than later, I'm going to throw something tougher at you in the next few days in the way of lists. Get this step done before that happens, and the next step will be even more fun! That's all for now, more to come on Wednesday! -- Linz Shelton Mobile 310.402.3240 | Twitter @Linz_Shelton MBA 2012 | NYU Leonard N. Stern School of Business Co-President, NYU Stern Luxury & Retail Club Founder | CUFFZ Inc. *Watch the latest CUFFZ by Linz video: http://www.youtube.com/watch?v=UWCVHa8xE0I *