Klout Tasks | | @JoeFernandez |
1) Tweet at @JoeFernandez (CEO of @Klout) and tell him you heard from @Linz_Shelton that he might come to @NYUStern to speak to you guys + you're excited. He's offered to come and speak to the Kickass Kurriculum group (you guys) so encourage him to do so!
2) Tweet about the @L2_ThinkTank Prestige 100: China study (Professor Galloway mentioned in class today. Make sure to include this bit.ly: http://bit.ly/L2ChinaIQ A good strategy: congratulate the brands that did well (@mention them so they find your tweets.) will retweet the best tweets from BOTH my account and L2's account - this will help your Klout score.
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| Kloutsters,
First - if your name is on the cc'd list, that means you haven't joined the google groups yet. After today I will only be sending these messages to the kickingassatklout@googlegroups.com email address so as not to bother people who aren't interested, so make sure if you want to join that you do so today.
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| Make an investment in your profile: bio, profile image, and background. Give people a compelling reason to follow you.
Why? Three reasons: - Your bio is at it's core an attempt to distill your personal brand into 160 characters. Seem somewhat artificial/forced/impossible? It is. But so is the 30 second pitch and 2 minute story you've memorized about yourself to fire off to recruiters and interviewers, and you understand why that's valuable. Think of your bio as your "headline" - highlights the elements of yourself you most want to share, and that will help likeminded people to share your interests to find you
- Your bio, and secondarily your page, are your only tools to capture people's attention on twitter and entice them to follow and interact with you. This is your one shot, GRAB THEM. As you've noticed, the platform is ultralight, uncluttered, and extremely dynamic. It moves so quickly that people on twitter aren't in the mode of digging for info (whereas they would approach LinkedIn or Facebook differently.) They scan information very quickly, so you must optimize for that.
- If you don't have a profile image, custom background, and a catchy bio (or any bio at all) people will probably think you're a spammer or porn-bot. No good :-(
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Mechanics - Click Profile in your top header bar
- On your Profile page, under your picture & bio, click "Edit your profile -->"
- You will see your Settings page, which will default to the Profile tab.
- ** this is where you upload your profile image, edit your bio, and link to your website
- Click save (sounds obvious, but it's kindof a pain, make sure it actually saves - as twitter is buggy sometimes and you may have to try a few times)
- To the right of the Profile tab at the top of the white box, click the Design tab.
- Below the stock profile backgrounds, click Change Background Image
- This will pop up an upload form. Upload an image of your choosing (see below for notes).
- A twitter background is 1600px by 1200px (if you know what that means, great. If not, just keep resizing your image until it's under 800k and twitter will do the rest.)
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| Your Bio: - Establish your credibility by @mentioning reputable institutions with which you're associated. You can all mention @NYUStern. If you were a contributing columnist to @huffingtonpost you'd want to mention that because it's awesome. If you work with a charity or organization, mention that. If it's appropriate, mention your past company.
- #hashtag your interests so that other people who share those intersets can easily find you
- Although it's tempting to be obscure and silly so people think you're cool, it's more annoying than effective. (Unless you're Juston Payne - his stuff is absolutely hilarious and totally works: : @justonpayne New York, NY
MBA student at Stern. I got big plans. Big plans. All of which, somehow, lead my stuffing a sandwich in my face. - Include your website! Don't have a website? BS. You have a LinkedIn profile: use the public link. Want to go a step further? Create your own https://about.me/ site and aggregate all of your social properties there.
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Examples of great bios: @Jollipopp @profgalloway NYC @bmurnane New York MBA Candidate @NYUStern. President @TANG_NYUStern. Passionate about music. Inspired by all people, business, media and technology Ryan Greene |
Your Profile Pic: - As a general rule, it's a good idea to be consistant across all of your social properties. It works well to use the same profile image for your Facebook, LinkedIn, Twitter, Foursquare, Google+ and any other property that allows you to upload an image. If you're easily recognizable as "yourself" people will take you a bit more seriously and (whether it's fair or not) assign more weight to your thoughts and opinions when you share them.
- Use your Facebook photo albums & mobile uploads to show more of your personality, a headshot-style photo where people can clearly see your face and your lovely smile are better for profile pics.
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Your Background Image: - it matters much less WHAT you upload than IF you upload. Having a custom background (rather than a stock background) shows the Twitter community you have at least a tenuous grasp on what the heck you're doing, and that you've invested time and thought to your profile.
- Having a hard time coming up w/ ideas? What about: album covers from your favorite artists, photo from your wedding, pretty landscape pic you took on vacation, a collection of your favorite instagrams, or a piece of art. Remember, you can always change it, so have some fun.
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| Examples of background images I personally like: |
Linz Shelton
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Linz Shelton MBA 2012 | NYU Leonard N. Stern School of Business
Co-President, NYU Stern Luxury & Retail Club
Founder | CUFFZ Inc.
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